Do you search for and adopt the newest social features that roll out? Did you know that social platforms often push those features a bit further once they are rolled out? The early bird gets the worm, right? When you adopt these strategies early, marketing messages are going farther without spending a dime.
The newest feature we’re watching right now is LinkedIn Stories. This mobile feature enables your organization to share images and short videos of your everyday workplace. Sound familiar? Yea, it’s something that other platforms like Instagram and Facebook have already adopted, and frankly they are all just copying Snapchat. This feature provides the opportunity for businesses to connect in a lighthearted, less formal way.
With this all-in mind, how do you think your company could jump on this bandwagon to target the professional audience. This may be a great way to share behind the scenes content, give employee shout outs, show off your brand…. the ideas are endless.
What marketing tactics are you deploying right now?